I was searching the web for award winning design that had animation elements and I came across this ad. It is two different images but it is an advertisement about SUV radials. It is saying that it "takes the wild out of the wilderness" which is saying that driving off-road doesn't seem like such a scary thing with these. I love the design because it made what the quote says into an image. These two settings in real life would be terrifying but by animating in a way that seems like a children's TV show, it really captures the main idea of the product.
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| (CEAT SUV Radials Ad/March 2010/ Ogilvy & Mather/ Mumbai, India) |
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