Great Type Ad

(CommArts.Oct/15.Tusk Conservation Awards)

I saw this in the October version of the Communication Arts. It was an award winning ad for the Tusk Conservation Awards which is an award for wildlife conservation. It drew my eye because of the interestingly unique font. It seems as if that type is just random and seems like it does not belong with the image but it works out. The letters are just made out of basic geometric shapes which proves again that simple is better!